White Fox Alchemy
& Problem Solving
What makes Western medicine Rx labels so recognizable? It’s the rigid grid structure and the minimal colors. I decided to take those two elements and combined them with the loose handmade feeling that apothecary labels are known for. The rigid grid structure, clean lines and minimal color palette give the labels that Rx feel, while the word mark and logo are a bit more playful. I also chose to hand stamp the bottle number and batch number into the labels to add texture and to give them an even greater handcrafted feel.