Say NO to GMO

Illustration Campaign

Say no to GMO started out as a pop up six month calendar and evolved into a full blown GMO campaign. The Genetically Mutated Veggies are designed to be a light hearted take on the serious issue of GMO’s. The cute monster vegetables are approachable and serve to open a conversation about the food we buy. The problem with the calendar is that it didn’t offer up more information about the issue of GMO and it only lasts six months. So I decided to create a campaign out of the mutated veggies that included items that are more likely to stick around longer like buttons and stickers. It also included information and ways to get involved in natural and sustainable food options.